Senior Vice President, Chief Marketing Officer
Ms. Beth LaGuardia Cooper leads branding, marketing communications, and public relations for American Public University System. She joined APUS in 2003 and has helped to establish and grow the American Military University and American Public University brands, based on a low-cost, innovative marketing communications program with an emphasis on brand management and new advertising channels. In her role, she is responsible for strengthening distinct brand identity, awareness, and preference for APUS brands vis-a-vis a strategy that is consistent with APUS’s position as an affordable, high quality provider of online higher education and its commitment to integrity, transparency, and leadership in the online higher education space.
Prior to APUS, Ms. LaGuardia Cooper managed marketing activities for a business-to-business oriented technology provider, NICE Systems, where she identified a need for NICE products in the healthcare segment, and subsequently packaged an offering and executed successful marketing initiatives to build a new customer base. She has also held product marketing positions at KeyBridge Corporation, a technology services start-up; LifeMinders, the largest e-mail direct marketing company on the web in 2001; Locus Direct Marketing Group, a full-service direct mail provider; and the U.S. Chamber of Commerce.
Ms. LaGuardia Cooper earned an A.B. degree in Economics from Duke University and an MBA in Marketing from the University of Maryland.