Interactive Marketing Coordinator

Synopsis of Role:

The Interactive Marketing Coordinator fulfills a combined role of Web producer and marketing project coordinator, supporting a variety of Web initiatives for the University System and its brands.

Essential Functions: 

• Develop and publish content on public-facing portion of University System Web sites via a content management system, while meeting overall goal of protecting and enhancing the visitor experience.
• Coordinate various online advertising and partner initiatives, actively working with vendors to track campaign performance.
• Work with online marketing team to create and enhance Web content and track performance.
• Collect data to evaluate existing and potential online properties and channels.
• Maintain a pulse on current Web trends and best practices in the industry.
• Help maintain internal performance reports and repository of creative samples.

Critical Skills and Job Complexity: 

• Two years of professional Web writing/editing and publishing experience.
• Two years of general Internet marketing experience.
• Understanding of industry best practices.
• Strong communications skills, including experience writing copy for the Web.
• Strong Microsoft Word and Excel skills (experience creating and editing spreadsheets with formulas and manipulating data within reports to track performance of online campaigns).
• Ability to collaborate with and meet needs of multiple content stakeholders, project managers, designers, and vendors.
• Strong organizational and time management skills.

Preferred Education and Experience:

• BA or BS degree, preferably with marketing focus.
• Minimum of two years Web content experience.
• Knowledge of Photoshop and other graphic programs.

Work Environment and Physical Demands:

• Standard office environment in Manassas, VA.

Competencies Critical to this Position:

• Web development/publishing
• Writing/proofreading/editing
• Managing multiple on-going projects
• Attention to detail
• Passion for Web communications