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APUS Launches Bachelor’s Degree Program in Sports Management Focused on the Business of Athletics

CHARLES TOWN, WV, June 3, 2013American Public University System (APUS) today introduced a Bachelor of Science in sports management program for American Military University (AMU) and American Public University (APU) students seeking careers in the management of sports teams and in sports-related businesses.

The new program further enhances APUS’s existing sports management offerings, which include a master’s and a graduate certificate in sports management. While the master’s  program targets those  looking to advance their career in the field, the new bachelor’s program more directly caters to individuals  pursuing careers in such fields as sports business management, public relations, marketing, ticketing, operations, facility management, or community and youth  recreation programs.

“This program provides and recognizes a strong business foundation as a key element to any sports-related management role,” said APUS Program Director Brian Freeland.  “Our scholar-practitioners bring strong field experience and knowledge to their classroom instruction, particularly in regard to the economics of starting your own business in sports management.”

The program encompasses a variety of management, leadership, administration, and business competencies, skill sets, and knowledge. Required courses include sports marketing, sports finance, athletic program administration, sports communication, sports event management and planning, and sports governance, plus a culminating senior seminar.

“We believe that this new program will benefit anyone interested in sports management and related fields. Our fully-online classes and flexible format are designed to help meet the diverse scheduling needs of our students while providing them with a quality, affordable, career-relevant learning experience,” added Constance St. Germain, Esq., APUS vice president and dean of the School of Public Service and Health.

About American Public University System

American Public University System, winner of the Online Learning Consortium's (OLC) Ralph E. Gomory Award for Quality Online Education and four-time recipient of the OLC's Effective Practice Award, offers more than 90 online degree programs through American Military University and American Public University. APUS's relevant curriculum, affordability and flexibility help more than 100,000 working adults worldwide pursue degrees in a diverse variety of subjects. For further information, visit

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Brian Muys

Brian Muys

Associate VP Public Relations