Course Details
Course Code: ENTR415 Course ID: 4574 Credit Hours: 3 Level: Undergraduate
This course covers the intricate details of marketing a small business, from developing a marketing strategy and planning, to implementing digital media and traditional tactics. The student addresses many marketing issues that face small businesses, such as value proposition, Go-to-Market strategy, unique selling proposition, integrated marketing communication, and marketing messages. Key topics covered are marketing strategy, market research, segmentation and target markets, competitive analysis, advertising, and how to leverage a marketing budget for optimum results. (Prerequisite: ENTR311)
- ENTR311 - Business Plan Foundations
Prerequisites
Course Schedule
Registration Dates | Course Dates | Start Month | Session | Weeks |
---|---|---|---|---|
12/25/2023 - 05/31/2024 | 06/03/2024 - 07/28/2024 | June | Spring 2024 Session D | 8 Week session |
03/25/2024 - 08/30/2024 | 09/02/2024 - 10/27/2024 | September | Summer 2024 Session D | 8 Week session |