Course Details
Course Code: MKTG308 Course ID: 4272 Credit Hours: 3 Level: Undergraduate
This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.
Course Schedule
Registration Dates | Course Dates | Start Month | Session | Weeks |
---|---|---|---|---|
12/25/2023 - 05/31/2024 | 06/03/2024 - 07/28/2024 | June | Spring 2024 Session D | 8 Week session |
02/26/2024 - 08/02/2024 | 08/05/2024 - 09/29/2024 | August | Summer 2024 Session I | 8 Week session |
04/29/2024 - 10/04/2024 | 10/07/2024 - 12/01/2024 | October | Fall 2024 Session B | 8 Week session |