Course Details
Course Code: MKTG400 Course ID: 3435 Credit Hours: 3 Level: Undergraduate
This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 11/27/2023 - 05/03/2024 | 05/06/2024 - 06/30/2024 | May | Spring 2024 Session I | 8 Week session |
| 12/25/2023 - 05/31/2024 | 06/03/2024 - 07/28/2024 | June | Spring 2024 Session D | 8 Week session |
| 02/26/2024 - 08/02/2024 | 08/05/2024 - 09/29/2024 | August | Summer 2024 Session I | 8 Week session |
| 04/29/2024 - 10/04/2024 | 10/07/2024 - 12/01/2024 | October | Fall 2024 Session B | 8 Week session |