Skip Navigation

BUSN624 - Principles of E Commerce

Course Details

Course Code: BUSN624 Course ID: 2755 Credit Hours: 3 Level: Graduate

This course introduces the student to the concepts and terminology of modern e-commerce approaches. It includes topics on marketing, web technologies, security, legal issues, imaging, search engines. The emphasis will be to develop an understanding of the underlying principles of e-business.





Course Schedule

Registration Dates Course Dates Session Weeks
03/30/20 - 09/04/20 09/07/20 - 11/01/20 Summer 2020 Session D 8 Week session
04/27/20 - 10/02/20 10/05/20 - 11/29/20 Fall 2020 Session B 8 Week session
05/25/20 - 10/30/20 11/02/20 - 12/27/20 Fall 2020 Session I 8 Week session
06/29/20 - 12/04/20 12/07/20 - 01/31/21 Fall 2020 Session D 8 Week session
07/27/20 - 01/01/21 01/04/21 - 02/28/21 Winter 2021 Session B 8 Week session
08/31/20 - 01/29/21 02/01/21 - 03/28/21 Winter 2021 Session I 8 Week session

Current Syllabi

The successful student will fulfill the following course objectives:

CO1 Analyze the role and function of commerce in America and International business.
CO2 Analyze the technology required to establish and maintain a commerce presence.
CO3 Describe the key security threats in the commerce environment.
CO4 Analyze the various types of business models used in commerce.
CO5 Generalize and speculate on how to build customer traffic for a business.
CO6 Assess and appraise the value of personalization and permission marketing in commerce.
CO7 Summarize and discuss the role and function of the online community in the areas of research and marketing.
CO8 Distinguish and determine the interrelationships between the Internet, Government, and Society.

NameGrade %
Forum Participation 7.00 %
Introduction 1.17 %
Forum Week 2 1.17 %
Forum Week 3 1.17 %
Forum Week 5 1.17 %
Forum Week 6 1.17 %
Forum Week 7 1.17 %
Homework Assignments 18.00 %
Week 1 3.60 %
Week 2 3.60 %
Week 3 3.60 %
Week 5 3.60 %
Week 6 3.60 %
Final Project 25.00 %
Week 7 (Final Project) 25.00 %
Mid-Term Exam 25.00 %
Mid-Term Exam 25.00 %
Final Examination 25.00 %
Final Examination 25.00 %
Book Title: E-Commerce 2016: Business, Technology, Society, 12th ed.
Author: Laudon, K. and Traver, C.
Publication Info: Pearson
ISBN: 9780133938951

Book Title:E-Commerce 2016: Business, Technology, Society, 12th ed.
ISBN:9780133938951
Publication Info:Pearson
Author:Laudon, K. and Traver, C.
Unit Cost:$97.84
Electronic ISBN:9781323620328
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.