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BUSN624 - Principles of E Commerce

Course Details

Course Code: BUSN624 Course ID: 2755 Credit Hours: 3 Level: Graduate

This course introduces the student to the concepts and terminology of modern e-commerce approaches. It includes topics on marketing, web technologies, security, legal issues, imaging, search engines. The emphasis will be to develop an understanding of the underlying principles of e-business.





Course Schedule

Registration Dates Course Dates Session Weeks
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
06/28/21 - 12/03/21 12/06/21 - 01/30/22 Fall 2021 Session D 8 Week session
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session

Current Syllabi

The successful student will fulfill the following course objectives:

CO1 Analyze the role and function of commerce in America and International business.
CO2 Analyze the technology required to establish and maintain a commerce presence.
CO3 Describe the key security threats in the commerce environment.
CO4 Analyze the various types of business models used in commerce.
CO5 Generalize and speculate on how to build customer traffic for a business.
CO6 Assess and appraise the value of personalization and permission marketing in commerce.
CO7 Summarize and discuss the role and function of the online community in the areas of research and marketing.
CO8 Distinguish and determine the interrelationships between the Internet, Government, and Society.

Discussions (40%)

Week 1: Introduction

12.5%

Week 2: Discussion

12.5%

Week 3: Discussion

12.5%

Week 4 Discussion

12.5%

Week 5: Discussion

12.5%

Week 6: Discussion

12.5%

Week 7: Discussion

12.5%

Week 8 Discussion

12.5%

Assignments (60%)

Week 2 Assignment

16%

Week 3 Assignment

16%

Week 4 Assignment

16%

Week 5 Assignment

16%

Week 6 Assignment

12%

Week 7 Assignment

12%

Week 8 Assignment

12%

Book Title The Seven principles of digital business strategy
Author / Editor Niall McKeown and Mark Durkin
Publisher Business Expert Press
Publication Date 2016
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*
ISBN:ERESERVE NOTE
Book Title:The Seven Principles of Digital Business Strategy (Ebook available through the APUS Online Library)
ISBN:9781631570339
Publication Info:Business Expert Press Lib
Author:Niall McKeown and Mark Durkin

Previous Syllabi

Not current for future courses.