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COMM351 - Strategic Communication

Course Details

Course Code: COMM351 Course ID: 5038 Credit Hours: 3 Level: Undergraduate

This course is designed to introduce students to the planning, coordination, collaboration, and management needed to create a fully-fledged communication strategy that will deliver a message to achieve the desired effect for any organization or individual. Students will cover many aspects of strategic communication management: planning and analysis, considering audience demographics data analytics, incorporating input from all decision makers, media and platforms to be used, timeline, creating feedback loops, legal and compliance approval, implementation, and assessment of communication effectiveness and future considerations. Practical business skills, marketing, navigating organizational politics, intercultural communication, information flow, and data analytics will also be covered on during this course. (Prerequisite: COMM300)


Course Schedule

Registration Dates Course Dates Session Weeks
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session

Current Syllabi

CO1: Understand the fundamental importance of communication for the existence and performance of all organizations.

CO2: Describe relevant theories, concepts, and methods used to solve problems in strategic communication.

CO3: Analyze different communication perspectives and the consequences each one has for practice.

CO4: Define and reflect upon strategic communication as a professional practice.

CO5: Recognize the role of contexts and situations where strategic communication is applied.

CO6: Discuss new approaches and concepts for strategic communication.

Book Title: Writing for Strategic Communication Industries - available online, link provided inside the classroom
Author: Roberts, Jasmine
Publication Info:

Book Title: Strategic Communication in Business and the Professions, 8th ed - the VitalSource e-book is provided inside the classroom
Author: O'Hair, Dan
Publication Info: VS-Pearson
ISBN: 9780134011684

Book Title: Strategic Communication - e-book available in the APUS Online Library
Author: Falkheimer, Jesper
Publication Info: Routledge
ISBN: 9781138657038

Book Title:Strategic Communication - e-book available in the APUS Online Library
Publication Info:Routledge Lib
Author:Falkheimer, Jesper
Unit Cost:$42.95
Book Title:Writing for Strategic Communication Industries - available online, link provided inside the classroom
Author:Roberts, Jasmine

Previous Syllabi

Not current for future courses.