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COMM356 - Digital Communication and Media Design Principles

Course Details

Course Code: COMM356 Course ID: 5049 Credit Hours: 3 Level: Undergraduate

This course is designed to introduce students to digital communication and media design principles and the dynamisms of communication in digital media. Students will cover many aspects of digital communication and media design principles: writing for digital media, visual communication, website, social media, and platform communication capabilities, communicating for organizations and individuals, crafting the narrative in digital media, establishing brand and presence, and flexibility with future technologies. Leadership and decision maker input will be covered in addition to the necessity of analytics and data to guide the scope and breadth of digital communication. (Prerequisite: COMM300)





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session

Current Syllabi

CO1 Explain and illustrate why writing for digital platforms takes careful planning and execution.

CO2 Examine how web, mobile, and social media platforms visually communicate with audiences.

CO3 Categorize and differentiate the major web, mobile, and social media platforms and how they communicate with their target audiences.

CO4 Describe how data and analytics are used in driving digital communication.

CO5 Analyze and illustrate how organizations and individuals use digital communication to relay a unified narrative, presence, and brand.

CO6 Explain and illustrate why digital communication and media design needs to be flexible and adapt to future technologies.

Book Title: Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
Author: No Author Specified
Publication Info:
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
Author: No Author Specified

Previous Syllabi

Not current for future courses.