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COMM365 - Communication Analytics

Course Details

Course Code: COMM365 Course ID: 5040 Credit Hours: 3 Level: Undergraduate

The purpose of this course is to provide students with the theory and application of how the use of analytics shapes communication decisions in today’s connected and complicated communication environment. This course will cover how data and the associated metrics have become the standard when making business decisions and how a proper communication strategy must coordinate with the use of analytics. Students will learn how to best use analytics to make data driven communication decisions while using standard reporting API to inform decision makers of the best plan for communicating with an audience. In addition, targeting and location will be discussed so communication can be focused on specific segments of an audience for potentially higher communication conversion. Student will examine the numerous analytics solutions that are available while always looking at future trends and technologies. By the end of the course, students will create a digital communication strategy that uses analytics and data to guide the way they communicate with an audience.





Course Schedule

Registration Dates Course Dates Session Weeks
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session

Current Syllabi

  • CO1: Define The Evolution of Digital Analytics and the Internet models; Understand how to use Search Engines and the Internet
  • CO2: Understand the Big Data and Digital Communication.
  • CO3: Understand major business analytics on Basic Web Analytics and Web Intelligence. Describe Advanced Web Analytics and Web Intelligence and Understanding and Working with Third-Party Data.
  • CO4: Structure of Social Communication Channels within Big Data Analytics.
  • CO5: Understand the different Privacy and Ethics Issues with Big Data and the usage of Advanced Text Analytics and Geo-Location Analytics.
  • CO 6: Understand Analytics Communication Case Studies and examine the Social Media Actions Analytics. Understanding how to explore Social Media Hyperlink with Analytics.
  • CO7: Discuss the Network Analysis and Social Network Mapping using Analytics Communication Planning. Learn the aspects of Mobile Analytics.
  • CO8: To help students understand how to apply the various types of Communication Analytics models and inventory control. The Aligning Digital Media with Business Strategy. Identifying, analyzing and applying Digital Analytics to a Social Network.
Book Title: Digital Analytics for Marketing - e-book available in the APUS Online Library
Author: Sponder & Khan
Publication Info: Routledge
ISBN: 9781138190689
Book Title: Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
Author: No Author Specified
Publication Info:
ISBN: N/A

Book Title:Digital Analytics for Marketing - e-book available in the APUS Online Library
ISBN:9781138190689
Publication Info:Routledge Lib
Author:Sponder & Khan
Unit Cost:$69.95
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
Author: No Author Specified

Previous Syllabi

Not current for future courses.