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COMM370 - Situational Communication

Course Details

Course Code: COMM370 Course ID: 5041 Credit Hours: 3 Level: Undergraduate

This course is designed to prepare students to write dynamic content for any form of media or platform that will achieve the communication goals of the organization or individual. Great effort will go into crafting the content and word choice while being flexible to adjust content to any form or media or platform. Students will address content creation and application for traditional media, new media, be mindful of new technologies, and the need to communicate across multiple medias and platforms. By the end of the course, students will have created a strategic communication plan that can change depending on the situation, platform, or media. (Prerequisite: COMM351)


Course Schedule

Registration Dates Course Dates Session Weeks
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session

Current Syllabi

  • CO1: Understand the different types of media writing, including the conventions and elements of each writing style, accuracy, brevity and clarity.
  • CO2: Write news stories based on given elements for a virtual company/business.
  • CO3: Describe the First Amendment and its impact on media in the United States.
  • CO4: Discuss professional news writing standards and understand news values.
  • CO5: Apply the Professional Strategy Triangle to media writing in a variety of fields.
  • CO6: Apply additional language rules including the use of strong verbs, the active voice, precision, conciseness, and accessibility.
  • CO7: Describe the broadcast news industry and explain the duties of the broadcast news writer.
  • CO8: Explain how key persuasion theories can address one’s audience and situation.
  • CO9: Describe the industries of public relations and advertising.
  • CO10: Understand the role of media law and ethics in the media writing professions.

Please see the weekly Reading & Resources in the Lessons Tab for the textbook readings and the additional resources.

Book Title:Media Writing: A Practical Introduction - e-book available in the APUS Online Library
Publication Info:Springer Lib
Author:Batty, Craig
Unit Cost:$33.99

Previous Syllabi

Not current for future courses.