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COMM385 - Visual Communication

Course Details

Course Code: COMM385 Course ID: 5044 Credit Hours: 3 Level: Undergraduate

This course is designed to provide students with the theory and application of how and why visual communication is a critical aspect of digital communication and media design. Students will be introduced to the different ways web, mobile, and social media platforms communicate visually with their audience. The strengths and limitations of visual communication will be taken into consideration when formulating a digital communication and mobile design strategy. Real-world communication miss-steps and blunders will be studied to show how graphic design can confuse and obfuscate communication. Attention will be given to creating an aesthetically appealing experience that communicates an intended message while taking into consideration practical visual and accessibility concerns. By the end of the course, students will have created a visual communication plan that can be included in any digital communication strategy. (Prerequisite: COMM356)





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session

Current Syllabi

  • CO1: Explain the importance of visual communication in the digital environment.
  • CO2: Explain why understanding an audience is important when visually communicating.
  • CO3: Explain why readability, structure, use of color, and design elements are important in visual communication.
  • CO4: Explain why visual communication needs to be aesthetically appealing while also including artistic elements.
  • CO5: Describe what visual problem solving is in the context of visual communication.
  • CO6: Explain how to visually communicate across different web, mobile, and social media platforms.
  • CO7: Analyze and critique visual communication case studies.
  • CO8: Plan and implement a visual communication project with graphic and textual elements.

Please see the eReserves for the weekly readings.

Book Title:Various resources from Trefry Library and/or the Open Web are used. Links provided inside the classroom.
ISBN:D2L Note

Previous Syllabi

Not current for future courses.