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COMM400 - Persuasive Communication

Course Details

Course Code: COMM400 Course ID: 4924 Credit Hours: 3 Level: Undergraduate

In this course, students will learn about the history and development of persuasion, the relationship of audience diversity to the impact of persuasive messages, principles of argumentation and evidence, and applications to real-world situations and messages. Throughout the course, students will make connections with political, mass media, marketing, public relations, organizational, advertising, and internet-based messages by applying theories and concepts of persuasion. Prerequisite: COMM304





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session

Current Syllabi

CO1 Students will describe theory and development of persuasion.

CO2 Students will learn to analyze persuasive messages and arguments.

CO3 Students will produce effective written arguments about a social problem and its best remedy.

CO4 Students will develop persuasive messages for specific audiences and campaigns.

CO5 Students will explain the relationship between audience diversity and message impact.

CO6 Students will evaluate ethics in relationship to messages.

CO7 Students will connect persuasion to their personal and professional lives.

NameGrade %
Forums 40.00 %
Week 1 Forum 5.00 %
Week 2 Forum 5.00 %
Week 3 Forum 5.00 %
Week 4 Forum 5.00 %
Week 5 Forum 5.00 %
Week 6 Forum 5.00 %
Week 7 Forum 5.00 %
Week 8 Forum 5.00 %
Assignments 60.00 %
Week 2: Advertising Application Paper 12.00 %
Week 4: Persuasive Campaign Project Milestone 1 12.00 %
Week 6: Persuasive Campaign Project Milestone 2 12.00 %
Week 8: Persuasive Campaign Project Final Multimedia 24.00 %
Book Title: The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century- e-book available in the APUS Online Library
Author: Perloff, Richard
Publication Info: Routledge
ISBN: 9781138100329

Book Title:The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century- e-book available in the APUS Online Library
ISBN:9781138100329
Publication Info:Routledge Lib
Author:Perloff, Richard
Unit Cost:$110.00

Previous Syllabi

Not current for future courses.