COMM400 - Persuasive Communication
Course Code: COMM400 Course ID: 4924 Credit Hours: 3 Level: Undergraduate
In this course, students will learn about the history and development of persuasion, the relationship of audience diversity to the impact of persuasive messages, principles of argumentation and evidence, and applications to real-world situations and messages. Throughout the course, students will make connections with political, mass media, marketing, public relations, organizational, advertising, and internet-based messages by applying theories and concepts of persuasion. Prerequisite: COMM304
|Registration Dates||Course Dates||Session||Weeks|
|08/31/21 - 02/04/22||02/07/22 - 04/03/22||Winter 2022 Session I||8 Week session|
|10/26/21 - 04/01/22||04/04/22 - 05/29/22||Spring 2022 Session B||8 Week session|
CO1 Students will describe theory and development of persuasion.
CO2 Students will learn to analyze persuasive messages and arguments.
CO3 Students will produce effective written arguments about a social problem and its best remedy.
CO4 Students will develop persuasive messages for specific audiences and campaigns.
CO5 Students will explain the relationship between audience diversity and message impact.
CO6 Students will evaluate ethics in relationship to messages.
CO7 Students will connect persuasion to their personal and professional lives.
|Week 1 Forum||5.00 %|
|Week 2 Forum||5.00 %|
|Week 3 Forum||5.00 %|
|Week 4 Forum||5.00 %|
|Week 5 Forum||5.00 %|
|Week 6 Forum||5.00 %|
|Week 7 Forum||5.00 %|
|Week 8 Forum||5.00 %|
|Week 2: Advertising Application Paper||12.00 %|
|Week 4: Persuasive Campaign Project Milestone 1||12.00 %|
|Week 6: Persuasive Campaign Project Milestone 2||12.00 %|
|Week 8: Persuasive Campaign Project Final Multimedia||24.00 %|
|Book Title:||The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century- e-book available in the APUS Online Library|
|Publication Info:||Routledge Lib|
Not current for future courses.