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COMM415 - Building a Digital Presence

Course Details

Course Code: COMM415 Course ID: 5046 Credit Hours: 3 Level: Undergraduate

This course is designed to provide students with the theory and application of how to build and maintain a digital presence. Students will be introduced to the many facets of creating and maintaining a digital presence while continuously trying to reach and influence the intended audience. Every aspect of digital communication; the written word, visuals, audio, and video will be analyzed to help plan and build a well-rounded and effective presence. Great effort will go into crafting messages, creating visuals, and using audio and video to build a digital presence. By the end of the course, students will have planned and implemented their own personal digital presence on multiple platforms. (Prerequisite: COMM356)


Course Schedule

Registration Dates Course Dates Session Weeks
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session
11/30/21 - 04/29/22 05/02/22 - 06/26/22 Spring 2022 Session I 8 Week session

Current Syllabi

CO1: Explain why building a digital presence is important for organizations and individuals.

CO2: Describe how written words, visuals, audio, and video content contribute to a digital presence.

CO3: Analyze how different media sites strengthen and inhibit digital presence.

CO4: Identify your own web, mobile, and social media use, how that shapes your individual presence, and how it changes over time.

CO5: Analyze and critique effective and ineffective digital presence case studies.

CO6: Create a professional digital presence case study with solutions and mechanisms for continuous improvement.

See the eReserves in the classroom for the weekly readings.

Book Title:Social Media Branding For Small Business: The 5–Sources Model - e-book available in the APUS Online Library
Publication Info:Business Expert Press Lib
Author:Davis, Robert
Unit Cost:$34.95
Book Title:Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement - e-book available in the APUS Online Library
Publication Info:Kogan Page Lib
Author:Rowles, Daniel
Unit Cost:$29.95

Previous Syllabi

Not current for future courses.