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EDMG420 - Risk Communications

Course Details

Course Code: EDMG420 Course ID: 3344 Credit Hours: 3 Level: Undergraduate

This course examines media management during local/national disasters and/or events. It will also address the media and all levels of governmental response. The focus will be on actual operations and on-site issues. This course provides the student an arsenal of useable tools and techniques that are universally prescriptive and can be implemented in nearly every risk-associated situation, from public health to accidents to terrorist attacks and even to challenges to corporate reputation management. Students who complete this course will be prepared to make the best possible decisions during a crisis emergency about the affected population’s wellbeing, and communicate those decisions, within nearly impossible time constraints, and ultimately, to accept the imperfect nature of choices as the situation evolves.





Course Schedule

Registration Dates Course Dates Session Weeks
12/28/21 - 06/03/22 06/06/22 - 07/31/22 Spring 2022 Session D 8 Week session
01/25/22 - 07/01/22 07/04/22 - 08/28/22 Summer 2022 Session B 8 Week session
02/22/22 - 07/29/22 08/01/22 - 09/25/22 Summer 2022 Session I 8 Week session
03/29/22 - 09/02/22 09/05/22 - 10/30/22 Summer 2022 Session D 8 Week session
04/26/22 - 09/30/22 10/03/22 - 11/27/22 Fall 2022 Session B 8 Week session
05/21/22 - 11/04/22 11/07/22 - 01/01/23 Fall 2022 Session I 8 Week session

Current Syllabi

Upon completion of this course, the student will be able to:

CO-1 Differentiate risk communications from crisis communications.

CO-2 Apply the vocabulary and definitions of crisis communications and public relations theories.

CO-3 Explore the theories of risk and crisis communications.

CO-4 Apply the components of crisis communication planning and tools, including problem definition, analysis, and implementation of intervention, evaluation, and feedback.

CO-5 Develop a Crisis Communication Plan for any organization

CO-6 Evaluate the role of the media and of various stakeholders (publics) in crisis communications.

Resources

Because of the evolving nature of homeland security, this course will make optimal use of the most recent and most relevant literature available. There is a textbook as well as a series of journal articles and other research that will come from the bibliography in this syllabus. Many of the citations will refer you to a web site for easy reference. You will need Microsoft Word and Adobe Acrobat Reader (http://www.adobe.com/products/acrobat/readstep2.html).

Like homeland security, the Internet also has an evolving nature. Some of the referenced online literature may be deleted, moved, or renamed during the course. Please be flexible. Alternative readings will be provided for any that are no longer available. If you notice that a link in the syllabus is no longer active, please advise the instructor.

The text for this course is: Fearn-Banks, Kathleen (2011), Crisis Communications: A Casebook Approach, 4th Edition, Mauwa, NJ: Lawrence Erlbaum Associates. It is available in the Learning Content module for each week.

Book Title:To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #.
Author: No Author Specified
Book Title:Crisis Communications, 4th Ed - E-book available in the APUS Online Library
ISBN:9780415880596
Publication Info:Taylor & Francis Group Lib
Author:Fearn-Banks, Kathleen
Unit Cost:$70.02

Previous Syllabi

Not current for future courses.