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HOSP221 - Hospitality Marketing

Course Details

Course Code: HOSP221 Course ID: 5022 Credit Hours: 3 Level: Undergraduate

An introduction to the marketing of hotels, restaurants and clubs. Information on market segmentation, marketing research, public relations, promotions, packaging, pricing strategies and the future of hospitality marketing.





Course Schedule

Registration Dates Course Dates Session Weeks
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session

Current Syllabi

Upon successful completion of this course, you will be able to:

1. Evaluate the use of market segmentation and market positioning

2. Apply pricing strategies to achieve an objective

3. Apply key marketing methodologies as they relate to sales, customer service, advertising and public relations

4. Critique marketing plans and budgets developed to maximize limited resources

5. Develop a marketing plan

NameGrade %
Forums 27.00 %
Introduction Forum 2.70 %
Week 1 Forum 2.70 %
Week 2 Forum 2.70 %
Week 3 Forum 2.70 %
Week 4 Forum 2.70 %
Week 5: Tactics and Resources 2.70 %
Week 5 Forum 2.70 %
Week 7: Plan posted for review 0.03 %
Week 6 Forum 2.70 %
Week 7 Forum 2.70 %
Week 8 Forum 2.70 %
Assignments 33.00 %
Week 3 Assignment: Market Analysis 11.00 %
Week 4 Assignment: 11.00 %
Week 6 Assignment: Tactics 11.00 %
Project Milestones 22.50 %
Week 2: Topic and Target 11.25 %
Week 8: Review and Critique 11.25 %
Final Project 17.50 %
Term Project: Marketing Plan Presentation 16.19 %
Book Title: Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*
Author:
Publication Info:
ISBN: ERESERVE NOTE

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE

Previous Syllabi

Not current for future courses.