MKTG201 - Fundamentals of Marketing

Course Details

Course Code: MKTG201 Course ID: 4496 Credit Hours: 3 Level: Undergraduate

This course is a comprehensive survey of marketing activities and the function of marketing. The course will familiarize the student with the scope, terminology, and procedures of marketing. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of their own.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
10/30/2023 - 03/29/2024 04/01/2024 - 05/26/2024 April Spring 2024 Session B 8 Week session
11/27/2023 - 05/03/2024 05/06/2024 - 06/30/2024 May Spring 2024 Session I 8 Week session
12/25/2023 - 05/31/2024 06/03/2024 - 07/28/2024 June Spring 2024 Session D 8 Week session
01/29/2024 - 06/28/2024 07/01/2024 - 08/25/2024 July Summer 2024 Session B 8 Week session
02/26/2024 - 08/02/2024 08/05/2024 - 09/29/2024 August Summer 2024 Session I 8 Week session
03/25/2024 - 08/30/2024 09/02/2024 - 10/27/2024 September Summer 2024 Session D 8 Week session

Previous Syllabi

Not current for future courses.