Course Details
Course Code: MKTG201 Course ID: 4496 Credit Hours: 3 Level: Undergraduate
This course is a comprehensive survey of marketing activities and the function of marketing. The course will familiarize the student with the scope, terminology, and procedures of marketing. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of their own.
Course Schedule
Registration Dates | Course Dates | Start Month | Session | Weeks |
---|---|---|---|---|
10/30/2023 - 03/29/2024 | 04/01/2024 - 05/26/2024 | April | Spring 2024 Session B | 8 Week session |
11/27/2023 - 05/03/2024 | 05/06/2024 - 06/30/2024 | May | Spring 2024 Session I | 8 Week session |
12/25/2023 - 05/31/2024 | 06/03/2024 - 07/28/2024 | June | Spring 2024 Session D | 8 Week session |
01/29/2024 - 06/28/2024 | 07/01/2024 - 08/25/2024 | July | Summer 2024 Session B | 8 Week session |
02/26/2024 - 08/02/2024 | 08/05/2024 - 09/29/2024 | August | Summer 2024 Session I | 8 Week session |
03/25/2024 - 08/30/2024 | 09/02/2024 - 10/27/2024 | September | Summer 2024 Session D | 8 Week session |