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MKTG304 - Public Relations

Course Details

Course Code: MKTG304 Course ID: 3430 Credit Hours: 3 Level: Undergraduate

This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a “walk through” of a public relations campaign that uses a checklist approach.

Course Schedule

Registration Dates Course Dates Session Weeks
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session

Current Syllabi

LO1: Articulate the definition of public relations
LO2: Examine the source-encoder-message-decoder-receiver approach to communication in public relations.
LO3: Explain the importance of maintaining ethical standards in the area of public relations
LO4: Examine the steps used in conducting public relations research
LO5: Compare similarities and differences in communication directed towards print media, electronic media, employee relations, government relations, consumer relations, and international relations
LO6: Distinguish similarities and differences in approaches to writing when preparing messages for print versus audio.
LO7: Articulate ways the Internet influences the area of public relations
LO8: Explain the use of public relations concepts during crisis and issues management.

Book Title: Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*
Publication Info:

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*

Previous Syllabi

Not current for future courses.