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MKTG310 - Digital Marketing

Course Details

Course Code: MKTG310 Course ID: 5094 Credit Hours: 3 Level: Undergraduate

This course is a study of marketing activities in the digital age. The course will familiarize the student with digital marketing approaches using the internet and other forms of new media. Course topics include online advertising, social media, online listening and monitoring, and search engine optimization. The student will learn how digital marketing strategies fit into the overall marketing plan and how to measure the effectiveness of these efforts.





Course Schedule

Registration Dates Course Dates Session Weeks
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session

Current Syllabi

LO1. Examine marketing in the digital age

LO2. Understand how digital marketing strategies fit into the overall marketing plan

LO3. Describe the tools and approaches used in digital marketing

LO4. Learn to how to develop, implement, and evaluate the effectiveness of digital marketing activities

LO5. Examine the landscape of digital marketing and how it is evolving

NameGrade %
Forums 30.00 %
Introduction 3.33 %
Plagiarism 3.33 %
Week 2 Forum 3.33 %
Week 3 Forum 3.33 %
Week 4 Forum 3.33 %
Week 5 Forum 3.33 %
Week 6 Forum 3.33 %
Week 7 Forum 3.33 %
Week 8 Forum 3.33 %
Assignments 70.00 %
Assignment 1 8.75 %
Assignment 2 8.75 %
Assignment 3 8.75 %
Assignment 4 8.75 %
Assignment 5 8.75 %
Assignment 6 8.75 %
Assignment 7 8.75 %
Assignment 8 8.75 %
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*
ISBN:ERESERVE NOTE

Previous Syllabi

Not current for future courses.