MKTG401 - Marketing Strategy
Course Code: MKTG401 Course ID: 3436 Credit Hours: 3 Level: Undergraduate
This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.
|Registration Dates||Course Dates||Session||Weeks|
|05/21/21 - 10/29/21||11/01/21 - 12/26/21||Fall 2021 Session I||8 Week session|
|06/28/21 - 12/03/21||12/06/21 - 01/30/22||Fall 2021 Session D||8 Week session|
|07/27/21 - 12/31/21||01/03/22 - 02/27/22||Winter 2022 Session B||8 Week session|
|08/31/21 - 02/04/22||02/07/22 - 04/03/22||Winter 2022 Session I||8 Week session|
|09/28/21 - 03/04/22||03/07/22 - 05/01/22||Winter 2022 Session D||8 Week session|
|10/26/21 - 04/01/22||04/04/22 - 05/29/22||Spring 2022 Session B||8 Week session|
• Examine trends in strategic marketing and how organizations adapt to them.
• Explain how the process of customer segmentation is applied in developing business strategy.
• Prepare an organizational strategic plan.
• Examine how the organization supports business strategy.
• Analyze how organizations implement marketing strategies and techniques
|Forum Participation||20.00 %|
|Week 1 Forum||2.50 %|
|Week 2 Forum||2.50 %|
|Week 3 Forum||2.50 %|
|Week 4 Froum||2.50 %|
|Week 5 Forum||2.50 %|
|Week 6 Forum||2.50 %|
|Week 7 Forum||2.50 %|
|Week 8 Forum||2.50 %|
|Short Analysis Papers||40.00 %|
|Week Two Short Analysis Paper||10.00 %|
|Week Three Short Analysis Paper||10.00 %|
|Week Five Short Analysis Paper||10.00 %|
|Week Seven Short Analysis Paper||10.00 %|
|Week One Quiz||5.00 %|
|Week Two Quiz||5.00 %|
|Week Six Quiz||5.00 %|
|Final Exam||15.00 %|
|Final Exam||15.00 %|
|Mid-term Exam||10.00 %|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.