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MKTG425 - Integrated Marketing Communications

Course Details

Course Code: MKTG425 Course ID: 5095 Credit Hours: 3 Level: Undergraduate

This course provides a sound understanding of an integrated approach toward the marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal, and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online, and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.





Course Schedule

Registration Dates Course Dates Session Weeks
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session

Current Syllabi

A successful student will fulfill the following learning objectives:

• LO1. Recognize and evaluate the importance of crafting and delivering a marketing message
• LO2: Evaluate the significance of the different audiences
• LO3: Analyze a range of marketing communication tools
• LO4: Understand the ethical obligations of a marketing professional
• LO5: Examine the differences among marketing, advertising, and sales writing
• LO6: Identify the most important elements to write when creating marketing materials
• LO7: Write effectively for different mediums including print, television, radio, internet, etc.

NameGrade %
Forums 36.00 %
Introduction 4.00 %
Plagiarism 4.00 %
Week 1 Forum 4.00 %
Week 2 Forum 4.00 %
Week 3 Forum 4.00 %
Week 4 Forum 4.00 %
Week 5 Forum 4.00 %
Week 6 Forum 4.00 %
Week 7 Forum 4.00 %
Assignments 36.00 %
Assignment 1 (Week 1) 6.00 %
Assignment 2 (Week 2) 6.00 %
Assignment 3 (Week 3) 6.00 %
Assignment 4 (Week 5) 6.00 %
Assignment 5 (Week 6) 6.00 %
Assignment 6 (Week 7) 6.00 %
Midterm 10.00 %
Midterm. 10.00 %
Final 18.00 %
Final Project (Week 8) 18.00 %
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
Author: No Author Specified

Previous Syllabi

Not current for future courses.