MKTG600 - Marketing Management
Course Code: MKTG600 Course ID: 2715 Credit Hours: 3 Level: Graduate
This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.
|Registration Dates||Course Dates||Session||Weeks|
|05/21/21 - 10/29/21||11/01/21 - 12/26/21||Fall 2021 Session I||8 Week session|
|06/28/21 - 12/03/21||12/06/21 - 01/30/22||Fall 2021 Session D||8 Week session|
|07/27/21 - 12/31/21||01/03/22 - 02/27/22||Winter 2022 Session B||8 Week session|
|08/31/21 - 02/04/22||02/07/22 - 04/03/22||Winter 2022 Session I||8 Week session|
|09/28/21 - 03/04/22||03/07/22 - 05/01/22||Winter 2022 Session D||8 Week session|
|10/26/21 - 04/01/22||04/04/22 - 05/29/22||Spring 2022 Session B||8 Week session|
Upon successful completion of this course, the student will be able to:
1. Develop a Marketing Plan.
2. Define the types of marketing research.
3. Analyze potential pricing alternatives.
4. Define channel strategy
5. Design a sales management plan.
6. Define the process for bringing a new product or service to market.
|Tests & Quizzes||10.00 %|
|Midterm Exam||10.00 %|
|Week One Forum||4.38 %|
|Week Two Forum||4.38 %|
|Week Three Forum||4.38 %|
|Week Four Forum||4.38 %|
|Week Five Forum||4.38 %|
|Week Six Forum||4.38 %|
|Week Seven Forum||4.38 %|
|Week Eight Forum||4.38 %|
|Weekly Assignments||40.00 %|
|Research Proposal: Week 1 Assignment!||13.33 %|
|Week Three Homework Assignment||13.33 %|
|Week Five Homework Assignment||13.33 %|
|Term Project and Essay||15.00 %|
|Final Marketing Plan||15.00 %|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.