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MKTG601 - Strategic Internet Marketing

Course Details

Course Code: MKTG601 Course ID: 2757 Credit Hours: 3 Level: Graduate

This course investigates today’s global environment of electronic commerce and that influence on today’s business enterprises. The learning’s in Strategic E-Commerce Marketing spotlight E-Commerce opportunities, issues, options and techniques necessary to create an appropriate ECommerce marketing plan for an enterprise. The course also provides the students with the real world experience of developing a pseudo working website in coincidence and in support of the Marketing plan. Other issues examined include channel structures given an electronic environment and the impact on supply chain management, e-tools, and ECommerce marketing as viewed through the traditional marketing mix. Critical evaluations of web sites, web tools, promotions, advertising, selling and communications are also explored.

Course Schedule

Registration Dates Course Dates Session Weeks
06/28/21 - 12/03/21 12/06/21 - 01/30/22 Fall 2021 Session D 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
10/26/21 - 04/01/22 04/04/22 - 05/29/22 Spring 2022 Session B 8 Week session

Current Syllabi

Upon successful completion of this course, the student will be able to:

1. Identify and explain the various components of e-business
2. Analyze the role and function of technology and how it impacts e-business
3. Assess security measures used by small businesses and home users
4. Explain the importance of e-business communication and its impact on marketing strategies
5. Analyze and assess the traditional and w-business based distribution systems
6. Describe and discuss the seven e-business value strategies
7. Evaluate the impact of e-commerce in today’s marketplace
8. Explain the AIDA concept in e-business promotion
9. Discuss the ethical considerations related to targeting various markets
10. Assess the role and function of various information collection methodologies used by e-business
11. Identify and analyze the various management styles and strategies used in e-business
12. Explain how e-business is driven by various drivers, processes, and strategies.

NameGrade %
Forum 35.00 %
Forum 1 4.38 %
Forum 2 4.38 %
Forum 3 4.38 %
Forum 4 4.38 %
Forum 5 4.38 %
Forum 6 4.38 %
Forum 7 4.38 %
Forum 8 4.38 %
Final Project 15.00 %
Final Paper 15.00 %
Assignments 50.00 %
Week 2 Assignment 10.00 %
Week 1 Assignment 10.00 %
Week 3 Assignment 10.00 %
Week 4 Assignment 10.00 %
Week 6 Assignment 10.00 %
Book Title: If you prefer the electronic format, your required book(s) may be available for purchase from the APUS Bookstore in a VitalSource e-book format
Publication Info:
Book Title: E-Commerce Essentials (custom)- (The custom ISBN may have more competitive pricing in hard copy or electronic format. The non-custom ISBN is: 9780133544985, please use this one to search for the book from other booksellers.)
Author: Laudon, K. and Traver, C.
Publication Info: Pearson
ISBN: 9781323020753

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*

Previous Syllabi

Not current for future courses.