This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.
There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.
In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.
The required materials for this course will be changing for future sessions. All materials will be available online, located inside the Lessons section of your classroom. Please email email@example.com for confirmation of the start month.
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American Public University System (APUS) is accredited by the Higher Learning Commission (HLC) and is a wholly owned subsidiary of American Public Education, Inc. (APEI). Pursuant to a contractual arrangement, APEI provides certain services for the benefit of APUS, subject to APUS oversight and ultimate authority. Pursuant to a license, APEI may use APUS’s trademarks and other intellectual property in its performance of those services. American Public University System, American Public University, and American Military University are not affiliated with American University or the U.S. Military.