SPMT609 - Sports Marketing, Promotion, and Public Relations
Course Code: SPMT609 Course ID: 2768 Credit Hours: 3 Level: Graduate
This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.
|Registration Dates||Course Dates||Session||Weeks|
|02/24/20 - 07/31/20||08/03/20 - 09/27/20||Summer 2020 Session I||8 Week session|
|04/27/20 - 10/02/20||10/05/20 - 11/29/20||Fall 2020 Session B||8 Week session|
|06/29/20 - 12/04/20||12/07/20 - 01/31/21||Fall 2020 Session D||8 Week session|
After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):
- Define the role of sports in American life.
- Express the importance of sports in marketing.
- Analyze diversity in sports.
- Explain the variety of sports competed today.
- Discuss organized and professional sports.
- Analyze the unique elements of sports marketing.
- Assess the factors that shape the decision process of sports consumers.
- Evaluate the importance of brand management in the sports industry.
- Discuss marketing information systems and their value to sports marketing managers.
- Compare the research methodologies commonly used in sports marketing.
- Distinguish the approaches used in sports advertising.
- Identify the relationship of sponsorship to sports marketing.
- Analyze strategies to counterbalance economic decline in sports marketing.
- Develop a sports marketing plan utilizing multiple sports marketing concepts and strategies.
|Week 1 Forum||6.00 %|
|Week 4 Forum||6.00 %|
|Week 5 Forum||6.00 %|
|Week 6 Forum||6.00 %|
|Week 8 Forum||6.00 %|
|Week 2 Assignment: Marketing Plan Introduction||15.00 %|
|Week 3 Assignment: Target Market||15.00 %|
|Week 5 Assignment: Market Research, Demographics, and Competing Forms of Entertainment||15.00 %|
|Final Project||25.00 %|
|Week 7 Assignment: Final Project - Marketing Plan||25.00 %|
See Course Outline
There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.
In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.
The OWL at Purdue
APA Style Homepage
North American Society for Sport Management
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.