Course Details
Course Code: MKTG420 Course ID: 4269 Credit Hours: 3 Level: Undergraduate
This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 11/27/2023 - 05/03/2024 | 05/06/2024 - 06/30/2024 | May | Spring 2024 Session I | 8 Week session |
| 01/29/2024 - 06/28/2024 | 07/01/2024 - 08/25/2024 | July | Summer 2024 Session B | 8 Week session |
| 03/25/2024 - 08/30/2024 | 09/02/2024 - 10/27/2024 | September | Summer 2024 Session D | 8 Week session |