HOSP221 - Hospitality Marketing

Course Details

Course Code: HOSP221 Course ID: 5022 Credit Hours: 3 Level: Undergraduate

An introduction to the marketing of hotels, restaurants and clubs. Information on market segmentation, marketing research, public relations, promotions, packaging, pricing strategies and the future of hospitality marketing.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
01/29/2024 - 06/28/2024 07/01/2024 - 08/25/2024 July Summer 2024 Session B 8 Week session
04/29/2024 - 10/04/2024 10/07/2024 - 12/01/2024 October Fall 2024 Session B 8 Week session

Previous Syllabi

Not current for future courses.