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B.A. Marketing Assessment Results

Program Learning Outcomes

By using various assessment tools and/or rubrics within the classroom, American Public University System (APUS) is able to capture a snapshot of students’ success in fulfilling their program outcomes.  Signature assignments, generally in the final course of a program, are used to assess students’ proficiency in meeting each program outcome (PO).  In order to show proficiency in an area, a student must achieve a score of 85% or greater. American Public University System strives to have 70% or more (university benchmark) of our students reaching the 85% proficiency standard. When this benchmark isn't met, action is taken to improve curriculum and instruction to better serve our students. The below chart shows combined results of B.A. Marketing students at APUS.

  • PO#1- Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • PO#2- Apply marketing principles to a particular business.
  • PO#3- Use marketing research to identify and exploit business opportunities.
  • PO#4- Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
  • PO#5- Develop a strategic marketing plan.

BA Marketing SLAR

Learning Outcomes Assessment: ETS Proficiency Profile

Undergraduate students at American Public University System (both AMU and APU) are required to participate in our national testing initiative as they near degree completion.  This involves completion of the ETS Proficiency Profile, a general education assessment.  This initiative enables us to evaluate and inform teaching and learning, as well as benchmark our programs.  Below are combined results from the ETS Proficiency Profile for B.A. Marketing students in the School of Business.

BA Marketing EPP

End of Program Survey

Student satisfaction is extremely important at American Public University System. Students are asked to complete a survey at the conclusion of their program to give insight on their experience. Below are anonymous, self-reported results, from the End of Program survey, for students in the B.A. Marketing Program.

BA Marketing EOP