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Program History

The Master’s in Sports Management program at American Military University and American Public University launched in 2006. In 2007, Dr. Brian Freeland was hired as the first full-time Program Director to manage the M.S. in Sports Management. At that time, there was a concentration in Sports Management in the B.S. in Sports and Health Sciences program. During the summer of 2013, the B.S. in Sports Management officially launched as a standalone degree path. The Sports Management programs were housed in the School of Management, moved to the School of Business in 2014, and then relocated to the School of Health Sciences in 2015. In 2017, Provost Vernon Smith separated Sports and Health Sciences from Sports Management, and Dr. Jim Reese was hired as the new Program Director to fully concentrate on the new stand-alone Sports Management programs. Currently, the B.S. in Sports Management includes 511 students, while the M.S. in Sports Management includes 242 students. The following is a summary of the leadership for the Sports Management programs.

  • Dr. Brian Freeland, Program Director 2007-2014
  • Dr. Amy Ashmore, Program Director 2014-2016
  • Dr. Jordan Moon, Program Director 2016-2017
  • Dr. Jim Reese, Program Director 2017-2021, Department Chair 2021-2022
  • Dr. Brittany Jacobs, Department Chair 2022-Present


Program Learning Outcomes

At American Military University and American Public University, we utilize a systematic, evidence-based approach to ensure our academic programs meet the highest standards of excellence. We identify Signature Assignments within each program and measure success by the percentage of student artifacts meeting our rigorous criteria. Currently, our programmatic goals seek to have at least 70% of these artifacts demonstrate proficient or exemplary achievement of their respective Program Learning Outcomes (PLOs). These data points serve as a diagnostic tool; when outcomes deviate from these benchmarks, it triggers a collaborative review process. By examining the alignment between our instructional methodologies and the evolving needs of the field, we proactively refine our curriculum to ensure graduates remain competitive and highly skilled.

     

    View our 2024 Student Learning Outcomes Matrix here. 

     

    End of Program Survey

    Student satisfaction is extremely important at American Military University and American Public University. Students are asked to complete a survey at the conclusion of their program to give insight on their experience. An interactive dashboard is available, that can be filtered by degree level, showing all End of Program survey results.

     

    Peregrine Programmatic Assessment

    M.S. Sports Management students in the School of Health Sciences at AMU and APU are required to participate in our Peregrine Programmatic initiative.  This involves completion of an inbound and outbound assessment focusing on topics specific to their program of study. Assessments are administered during required courses for the program.  This initiative enables us to evaluate and inform teaching and learning.  Below are results from 2024.


    Find out more about Peregrine assessments.