Program History

The Master’s in Sports Management program at APUS launched in 2006. In 2007, Dr. Brian Freeland was hired as the first full-time Program Director to manage the M.S. in Sports Management. At that time, there was a concentration in Sports Management in the B.S. in Sports and Health Sciences program. During the summer of 2013, the B.S. in Sports Management officially launched as a standalone degree path. The Sports Management programs were housed in the School of Management, moved to the School of Business in 2014, and then relocated to the School of Health Sciences in 2015. In 2017, Provost Vernon Smith separated Sports and Health Sciences from Sports Management, and Dr. Jim Reese was hired as the new Program Director to fully concentrate on the new stand-alone Sports Management programs. Currently, the B.S. in Sports Management includes 511 students, while the M.S. in Sports Management includes 242 students. The following is a summary of the leadership for the Sports Management programs.

  • Dr. Brian Freeland, Program Director 2007-2014
  • Dr. Amy Ashmore, Program Director 2014-2016
  • Dr. Jordan Moon, Program Director 2016-2017
  • Dr. Jim Reese, Program Director 2017-2021, Department Chair 2021-2022
  • Dr. Brittany Jacobs, Department Chair 2022-Present


Program Learning Outcomes

By using various assessment tools and/or rubrics within the classroom, American Public University System (APUS) can capture a snapshot of students’ success in fulfilling their program outcomes.  Signature assignments are used to assess students’ proficiency in meeting each program outcome (PO).  In order to show proficiency in an area, a student must achieve a score of 85% or greater. American Public University System strives to have 70% or more (university benchmark) of our students reaching the 85% proficiency standard. When this benchmark isn't met, action is taken to improve curriculum and instruction to better serve our students. The below chart shows combined results for this program.


    View our 2022 Student Learning Outcomes Matrix here


    End of Program Survey

    Student satisfaction is extremely important at American Public University System. Students are asked to complete a survey at the conclusion of their program to give insight on their experience. An interactive dashboard is available, that can be filtered by program, showing all End of Program survey results.


    Peregrine Programmatic Assessment

    M.S. Sports Management students in the School of Health Sciences at AMU and APU are required to participate in our Peregrine Programmatic initiative.  This involves completion of an inbound and outbound assessment focusing on topics specific to their program of study. Assessments are administered during required courses for the program.  This initiative enables us to evaluate and inform teaching and learning.  Below are results from 2022.


    Find out more about Peregrine assessments