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B.S. Sports Management Assessment Results

Program History

The Master’s in Sports Management program at APUS launched in 2006. In 2007, Dr. Brian Freeland was hired as the first full-time Program Director to manage the M.S. in Sports Management. At that time, there was a concentration in Sports Management in the B.S. in Sports and Health Sciences program. During the summer of 2013, the B.S. in Sports Management officially launched as a standalone degree path. The Sports Management programs were housed in the School of Management, moved to the School of Business in 2014, and then relocated to the School of Health Sciences in 2015. In 2017, Provost Vernon Smith separated Sports and Health Sciences from Sports Management, and Dr. Jim Reese was hired as the new Program Director to fully concentrate on the new stand-alone Sports Management programs. Currently, the B.S. in Sports Management includes 511 students, while the M.S. in Sports Management includes 242 students. The following is a summary of the leadership for the Sports Management programs.

  • Dr. Brian Freeland, Program Director 2007-2014
  • Dr. Amy Ashmore, Program Director 2014-2016
  • Dr. Jordan Moon, Program Director 2016-2017
  • Dr. Jim Reese, Program Director 2017-2021, Department Chair 2021-Present

Program Learning Outcomes

By using various assessment tools and/or rubrics within the classroom, American Public University System (APUS) is able to capture a snapshot of students’ success in fulfilling their program outcomes.  Signature assignments, generally in the final course of a program, are used to assess students’ proficiency in meeting each program outcome (PO).  In order to show proficiency in an area, a student must achieve a score of 85% or greater. American Public University System strives to have 70% or more (university benchmark) of our students reaching the 85% proficiency standard. When this benchmark isn't met, action is taken to improve curriculum and instruction to better serve our students. The below chart shows combined results of B.S. Sports Management students at APUS.

  • PO#1- Describe the impact of legal principles and considerations in sport management on the decision-making process for sport managers.
  • PO#2- Apply management principles, concepts, and practices associated with the operations and maintenance of sports and recreation facilities.
  • PO#3- Appraise sociological, historical, political, and philosophical aspects of sport.
  • PO#4- Examine ethical practices, procedures, and decision-making models used in sports management professions.
  • PO#5- Apply financial management principles and concepts to managing a sports organization and facility.
  • PO#6- Analyze the dimensions of specific sport marketing plans and strategies.

B.S. Sports Management PO data

Learning Outcomes Assessment: ETS Proficiency Profile

Undergraduate students at American Public University System (both AMU and APU) are required to participate in our national testing initiative as they near degree completion.  This involves completion of the ETS Proficiency Profile, a general education assessment.  This initiative enables us to evaluate and inform teaching and learning, as well as benchmark our programs.  Below are combined results from the ETS Proficiency Profile for B.S. Sports Management students in the School of Health Sciences.

BS sports management epp data

End of Program Survey

Student satisfaction is extremely important at American Public University System. Students are asked to complete a survey at the conclusion of their program to give insight on their experience. Below are anonymous, self-reported results, from the End of Program survey, for students in the B.S. Sports Management Program.

B.S. Sports Management EOP Survey Results