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M.S. Sports Management Assessment Results

Program Learning Outcomes

By using various assessment tools and/or rubrics within the classroom, American Public University System (APUS) is able to capture a snapshot of students’ success in fulfilling their program outcomes.  Signature assignments, generally in the final course of a program, are used to assess students’ proficiency in meeting each program outcome (PO).  In order to show proficiency in an area, a student must achieve a score of 85% or greater. American Public University System strives to have 70% or more (university benchmark) of our students reaching the 85% proficiency standard. When this benchmark isn't met, action is taken to improve curriculum and instruction to better serve our students. The below chart shows combined results of M.S. Sports Management students at APUS.

  • PO#1- Apply management theory and managerial leadership concepts to contemporary sports industry practices.
  • PO#2- Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise.
  • PO#3- Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society.
  • PO#4- Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.
  • PO#5- Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization.
At this time, there is not enough data to report. Updates will be made as soon as this information becomes available.
End of Program Survey

Student satisfaction is extremely important at American Public University System. Students are asked to complete a survey at the conclusion of their program to give insight on their experience. Below are anonymous, self-reported results, from the End of Program survey, for students in the M.S. Sports Management Program.

MS Sports Management