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M.S. Sports Management Assessment Results

Program History

The Master’s in Sports Management program at APUS launched in 2006. In 2007, Dr. Brian Freeland was hired as the first full-time Program Director to manage the M.S. in Sports Management. At that time, there was a concentration in Sports Management in the B.S. in Sports and Health Sciences program. During the summer of 2013, the B.S. in Sports Management officially launched as a standalone degree path. The Sports Management programs were housed in the School of Management, moved to the School of Business in 2014, and then relocated to the School of Health Sciences in 2015. In 2017, Provost Vernon Smith separated Sports and Health Sciences from Sports Management, and Dr. Jim Reese was hired as the new Program Director to fully concentrate on the new stand-alone Sports Management programs. Currently, the B.S. in Sports Management includes 511 students, while the M.S. in Sports Management includes 242 students. The following is a summary of the leadership for the Sports Management programs.

  • Dr. Brian Freeland, Program Director 2007-2014
  • Dr. Amy Ashmore, Program Director 2014-2016
  • Dr. Jordan Moon, Program Director 2016-2017
  • Dr. Jim Reese, Program Director 2017-2021, Department Chair 2021-Present

Program Learning Outcomes

By using various assessment tools and/or rubrics within the classroom, American Public University System (APUS) is able to capture a snapshot of students’ success in fulfilling their program outcomes.  Signature assignments, generally in the final course of a program, are used to assess students’ proficiency in meeting each program outcome (PO).  In order to show proficiency in an area, a student must achieve a score of 85% or greater. American Public University System strives to have 70% or more (university benchmark) of our students reaching the 85% proficiency standard. When this benchmark isn't met, action is taken to improve curriculum and instruction to better serve our students. The below chart shows combined results of M.S. Sports Management students at APUS.

  • PO#1- Apply management theory and managerial leadership concepts to contemporary sports industry practices.
  • PO#2- Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise.
  • PO#3- Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society.
  • PO#4- Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.
  • PO#5- Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization.

M.S. Sports Management PO data

End of Program Survey

Student satisfaction is extremely important at American Public University System. Students are asked to complete a survey at the conclusion of their program to give insight on their experience. Below are anonymous, self-reported results, from the End of Program survey, for students in the M.S. Sports Management Program.

M.S. Sports Management EOP Survey Results