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Logistics Customers Moving from Speed to Need

DC Velocity
December 8, 2015
Written by Dr. Robert Gordon, program director, Reverse Logistics Management at American Public University

We humans are sensitive to time, which shows our preoccupation with time rather than a preoccupation with logistics. Although the distance is important, temporal information is what interests people most.

This concept of time and distance influences logistics, which is marketed and sold in units of time rather than distance. We are asked would you like that sent overnight, two-day, or ground (meaning 5-7 days, typically.) Logistics carriers know that distance most often dictates cost, but the consumer is less interested in that detail, so services are marketed in terms of time.

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Brian Muys

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